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Johnnie Walker Gold: strong and very serious indeed |
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 The success story of Johnnie Walker whisky from a “behind the desk” item in a small Scottish grocery store to a globally successful multimillion brand is surely not lacking in ambition, intelligence and determination.
Originally known as
Walker's Killme Whisky, the Johnnie Walker brand is a legacy left by John ‘Johnnie’ Walker. The young John Walker had the threat of bankruptcy hanging over his head after his father’s death in 1819. He invested the little money he had into opening his own grocery store in Ayrshire, Scotland. Soon he started blending different malts together as a ’back room art’ to provide the best possible whisky to his customers. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the scotch as a popular brand outside Scotland.
At the turn of the century, Johnnie Walker
Red Label had become the first truly global
brand, sold in over 120 countries around the
world. It also gained a devoted following at
home in Britain. King George V liked Johnnie
Walker whisky so much that he granted a
Royal Warrant to the company in 1933, and
Johnnie Walker has remained an official
purveyor of whisky to the Royal Household to
the present day.
Johnny Walker
remains the world’s most sold whisky and the
brand’s mantra “Keep walking” has even been
adopted by many pro democracy protestors and
parliamentary speech mentors.
Johnnie Walker continues to be blended in
its roots in Kilmarnock, with a large plant
just north of the town's railway station.
The historic bonded warehouses and company
offices can still be seen in Strand Street
and John Finnie Street.
Frozen Gold & Dark served Mercer style
Johnnie
Walker Gold label was inspired by the notes
originally kept by Sir Alexander Walker and
is crafted from only a small number of
Scotland’s most renowned distilleries each
matured for a minimum 18 years. Frozen for
48 hours, the whisky warms in the mouth and
releases its light fruity flavours and true
honey sweetness. We serve it with our hand
made dark chocolate fudge to assist the
experience.
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The Mercer
3434 Threadneedle Street, EC2R 8AY
London ::Tel 0207 628 0001::
info@themercer.co.uk
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